Facebook VR demo stations removed from hundreds of Best Buy stores

Facebook is closing hundreds of its Oculus VR pop-ups in Best Buys after some stores went days without a single demo

Most of the shops may have gone days without giving a single demo of the Oculus Rift headset.200 of its 500 Oculus virtual reality demo stations at Best Buy locations across the US is going to be closed by facebook.So it wouldn’t be a particularly good sign if, say, Facebook was having a hard time getting people to try in-store demos of its Oculus Rift VR headset.

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According to Business Insider’s sources, though, “seasonal changes” may be a euphemism. According to multiple unnamed Best Buy workers who reportedly spoke to the publication, it was common for the Oculus Rift pop-up stations to go days without giving a single demo.The scaling back of Facebook’s first big retail push for VR comes after workers from multiple Best Buy pop-ups told BI that it was common for them to go days without giving a single demonstration. An internal memo seen by BI and sent to affected employees said the closings were because of “store performance.”

Oculus spokeswoman Andrea Schubert said they are making some seasonal changes and prioritizing demos at hundreds of Best Buy locations in larger markets,” she said. “You can still request Rift demos at hundreds of Best Buy stores in the US and Canada.

It’s also not yet clear whether other stores beyond Best Buy, and other manufacturers, are experiencing a lack of interest in the headsets. (Microsoft Stores, for instance, also often do demos of the Oculus Rift.) Sony, HTC and Microsoft didn’t immediately respond to requests for comment. Google declined to comment.

“We still believe the best way to learn about VR is through a live demo,” she continued. “We’re going to find opportunities to do regular events and pop ups in retail locations and local communities throughout the year.”




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