BMW Best Engaging 360 Video Campaign List

  • BMW is king of the 360 video experience, in keeping with new records from Socialbakers.


  • The figures, which constitute the pinnacle UK facebook live 360 motion pictures from 2016, sees the German automobile manufacturer take three spots within the pinnacle 10 together with the gold medal role with a video from December which secured greater than 14,000 interactions and 3.five million views.
  • The pinnacle three motion pictures generated extra than 10,000 interactions each. Cadbury came second with a 360 excursion video of the ‘Obey Your Mouth’ residence back in June, whilst BMW again came third with a June video of the BMW M4 GTS. EE, Xbox united kingdom, Thomson vacations, John Lewis, EasyJet, and Renault made up the pinnacle 10.
  • “360 films take the target market a step beyond standard video content material, bringing them into the experience and getting them in the direction of the logo,” said Moses Velasco, Socialbakers vice president product, and leader strategist. “BMW does this brilliantly – the brand doesn’t simply record on a race, it places the audience in the riding seat and ensures its 360 videos capture all of the motion from the most exciting views viable.
  • “BMW knows which content to enhance and is the use of a mixture of organic and paid to maximize ROI,” introduced Velasco. “If the content material works nicely organically, it’s going to perform nicely as soon as promoted and BMW boosted its excessive pleasant 360 content material to awesome effect, supporting to cozy 3 out of the ten top spots in 2016.”
  • Writing for this book in July, Christophe Castagnera, head of linked revel in at imagination, discussed how 360 video offers a ‘brilliant new set of gear for marketing groups to play with’. “becoming an internet sensation is the new professional ambition for filmmaking entrepreneurs and by presenting an immersive, informative entertainment after which permitting people to proportion extensively to your behalf, extra manufacturers are recognising that VR is the way to achieve the remaining purpose,” he wrote.


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